Scaling Data Analytics Teams for a Rapidly Growing E-commerce Platform
Client Overview
ShopEase is one of the e-commerce companies, which was growing at its peak in the sales season, so it needed ramping up its data analytics team, increasing the user traffic with optimized decision-making. The main problem was fulfilling its ever-growing needs for data analysts and data engineers that would process high volumes of data to improve the customer experience with data-driven strategies.
Client Requirements ShopEase looked for
- Experience from skilled data analysts and engineers in extracting, analyzing, and visualizing information sourced from high-volume platforms especially concerning e-commerce data analytics
- Permanent and contract-to-hire, which can cover for any seasonal peaks while planning to cater to long-term expansion.
- Fast onboarding of capable candidates to promptly free up the workload in data teams that prevents bottlenecks at all stages of the analytics cycle.
- Candidates with expertise related to the analysis of customer behavior and recommendation algorithms along with processing real-time data.
Solution Approach by Syssol
- Algo Soft Solutionsis customized the staffing solution that met ShopEase’s requirement in the data analytics team
- Fast sourcing with niche skills set: Syssol approached fast sourcing of people having hands-on experience in the niche field of e-commerce data analytics and specific skills related to Python, SQL, or skills required in handling data visualization tools Tableau or Power BI.
- Blended Staffing Model: Syssol presented a combination of permanent placements and contract-to-hire data experts, thus allowing ShopEase to have an agile workforce; this workforce could grow during peak seasons while still retaining their core team.
- Customized Onboarding Support: To minimize training time, Syssol created a quick-start program for the new hires, aligning them with ShopEase’s analytics team objectives to ensure a smooth transition.
- Follow Up Engagement: Employees that are absorbed into Syssol so that those who are inducted follow the targets of respective projects, analytics are appropriately delivered to them, and get perfectly assimilated into the organizational culture of Syssol.
Outcome
- Within six weeks, Algo Soft Solutionsis onboarded a data analytics team of eight professionals. ShopEase immediately improved its analytics capabilities, allowing it to use customer insights to personalize marketing efforts and increase conversion rates by 20% during the peak season.